[Windows Phone app] BBM (beta) updated; public launch coming soon

BBM for Windows PhoneBBM for Windows Phone (beta) has been updated to version with improved perofrmance. According to the changelog, the major issue addressed by the update is "the slow initial launch time on a fresh install". With this release BlackBerry also says it is close to the public launch of BBM on Microsoft's mobile platform.

You can download the update directly on your device through the Windows Phone Store or by using the following link:

Download Download from Windows Phone Store
Price Free
Requirements Windows Phone 8.0; Windows Phone 8.1
Press the Search searchbutton on your Windows Phone, tap Vision vision and then scan the following barcode by pointing your device camera toward it
Download using QR app

BBM is BlackBerry's proprietary messaging app and it is now available across Android, iOS and Windows Phone along with the company's own BlackBerry OS. BlackBerry hopes that by offering their popular messaging solution across their competitors platforms, they will get the world to once again take notice of their own platform and devices. 

Still certain BBM features have still not made their way across iOS and Android, including BBM Video, which allows BBM members to conduct a video chat with another member. BBM Video is highly regarded on BlackBerry OS, so it ideally would make sense for BlackBerry to try and coax customers to use this service on competing platforms rather than allow them to get comfortable with what they have.

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