Earlier this week Apple unveiled their newest iPhone series during a special event alongside a brand new Apple Watch, an anticipated update to the iPad mini and much more. We also got a release date for the new mobile operating systems, iOS 15 and iPad OS 15.
iPhone 13 series
The 2021 iPhone lineup consists of the same four devices from last year’s lineup – You have the iPhone 13 mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max. All four devices are powered by a new Apple A15 Bionic chipset and feature updated cameras.
The pro series takes it a step further by with its third camera lens, 120Hz Pro Motion Display and premium materials. The ‘Super Retina XDR display’ on the iPhone Pro boasts 1000 nits of maximum brightness, which is a 25% improvement over last year. The Pro Motion display is set to increase refresh rate to 120Hz during intense use, like gaming and video and will automatically decrease the refresh rate down to 10Hz for less intense use such as reading.
All of the back cameras on the Pro series have been significantly upgraded with wider apertures and new video features. A new Cinematic mode, allows for professional-level “rack focus” video which slides between focus subjects gracefully in the video.
The iPhone 13 Pro camera also has a macro lens, which can shoot subjects from less than an inch away. Apple also claims to have made improvements in the software to recognize a person’s skin tone, which will let you apply tone and warmth filters to the camera.
With all the improvements to the cameras, faster displays, 5G speeds and a more powerful chip, Apple has promised improved battery life on the new iPhones.
Prices will remain the same as last year, with the iPhone 13 mini starting at $699, with the iPhone 13 will cost $799. Base models on both of these devices will now start with 128GB of storage, which is a welcome addition. You can also pick a 512GB model on either one, previously reserved for the Pro series.
Meanwhile the iPhone 13 Pro will start at $999, with the iPhone 13 Pro Max starting at $1099. The Pro series will now include a 1TB option, which would benefit those looking to capture alot of 4K video in the new Cinematic mode.
Pre-orders will open this Friday, Sep 17. Customers will be able to pick up these phones in stores starting September 24th
Apple Watch Series 7
The new Apple Watch Series 7 comes with a larger display, with 20% more screen area than the Apple Watch Series 6 and 50% more screen area than the Apple Watch Series 3. While the dimensions of the watch have barely changed, Apple claims that it has “softer, more rounded corners” with a “wraparound” feel on the sides.
Apple also states that they have redesigned the buttons in the software to make them easier to tap, and that the new Apple Watch fits 50% more text on the screen compared to last year’s model.
The new Apple Watch has a “crack-resistant front crystal,” with a “more robust geometry” and IP6X certification with additional dust resistance compared to Apple Watch Series 6.
Apple also also introduced fast charging with the new charger and new colors.
The Apple Watch Series 7 will start at $399 replacing the Series 6 and will be available this fall. Customers will still be able to purchase the Apple Watch Series 3 for $199 or the Apple Watch SE for $279.
new iPad and iPad mini
The 10.2-inch iPad model has received an iterative update, incorporating the A13 Bionic chip. Besides the performance improvement over the previous model, the design elements remain the same on the new iPad.
The iPad mini has seen a massive upgrade this year with a brand new design (borrowed from last year’s iPad Air), a larger 8.3 inch display, and the brand new Apple A15 chipset. The home button has been removed and the Touch-ID has been moved into the power button.
You will now have four colors to pick from – purple, pink, starlight and space gray. Apple has also upgraded the selfie camera, to one that can track the active speaker automatically, introduced stereo speakers, switched lightning to USB C and included 5G.
The 10.2-inch iPad starts at $329 while the iPad mini now costs $499 compared to its $399 price. The iPad mini is also available for pre-order starting Sep 17 and can be purchased starting September 24th.