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Monday, March 16, 2015

T-Mobile adds Data Stash to Simple Choice prepaid customers


T-Mobile adds Data Stash to Simple Choice prepaid customersT-Mobile announced that it will start offering Data Stash to its Simple Choice prepaid customers starting on Sunday, March 22. Today's announcement comes three months after the carrier unveiled rollover data as part of Un-carrier 8.0 for its postpaid subscribers.

Each prepaid voice customer with a Simple Choice plan will receive 10GB of data on the house. Once that data is consumed, unused data rolls over every month. Data that rolls over must be consumed within a 12 month period.

T-Mobile also took a shot at the other carriers in its release, revealing that over 40,000 tweets were sent out last year from wireless customers asking to keep their unused data. T-Mobile CMO Andrew Sherrard also made an interesting analogy comparing the other carriers to a gas station that takes back the gas in your car that you didn't use up at the end of the month.

The T-Mobile execute noted that AT&T's rollover data plan only carried unused data for 30 days before expiring. He also made reference to the statement made Verizon's CFO Fran Shammo who said in January that the carrier won't participate in offering rollover data, stating "We're a leader, not a follower."

Sherrard also noted that 27% of T-Mobile subscribers covered by the Data Stash program have already used some of the unused data they've banked.

T-Mobile has an event scheduled for March 18, in New York City, where Un-carrier 9.0 may be unveiled. We can't wait to see what T-Mobile has in store for us next.


source: T-Mobile | AndroidCentral
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